Dofollow and Nofollow Links
“Avoid building link unnatural” is the very important factor when we want to build links or backlinks to our blogs.
Therefore, dofollow and nofollow links are both equally important in any Search Engine Optimization strategies.
If you still don’t know how to check if a link is do follow or no follow, you can check this “checking dofollow or nofollow“.
Nofollow links are actually HTML code or attribute that “tell” Google bot not to follow those links, as those hyperlinks are not intended to be “trustworthy”.
Most of those links are mostly found in affiliate links attributes, because the affiliate or internet marketer don’t want their links to be crawled, as it is considered a bit of “spam”, although it is not entirely spam, as people also wants to cover webhosting cost, site maintenance, etc in exchange of giving their visitors helpful or valuable informations.
These type of links are supposed to be given “no follow” attributes to prevent being crawled and flagged as “spams”. (related: nofollow attribute on your ads).
Now about dofollow links, these links are also HTML code attributes that “tell” Google, to follow those links, as they are considered as “valued” and “trustworthy”.
Nowadays, Google’s algorithm is often updated, or lately the most recent algo update is called “Panda update“, and those updates are not manually made by Google. Due to this fact, natural links are very important to calculate how informative and trustworthy our site are, to be displayed or even ranked in their Search Engine’s Result pages.
As for biggest Search Engine on the web, Google, has also provide clear explanation about the difference between dofollow and nofollow links in this Google page.
From that page, basically the main difference between dofollow and nofollow links is Google will not follow nor index those links, therefore, these don’t really help the targetted links to have “SEO juice”. (related: are nofollow links useless) The site’s visitors will not see the difference, unless they can check these do follow and no follow links.
Between Dofollow and Nofollow Links – Which one is the most important?
Apart of telling Google bot to crawl or not to crawl a link, both of these kind of links are equally important for a link’s ranking.
Although both are still important, do follow are much more preferred than the no follow links. Because of this, one of my favourite webmaster forum, is now not allowing people putting their signatures to the forum, and as a blog owner, if you have a do follow blog, your blog will attract “visitors” more than a no follow blog.
Another issue with the recent algo update is that people or webmasters can manipulate these links easily, therefore, there are some “links” which are devalued.
Fortunately, there is a HTML attribute that you can use to prevent these unwanted spams to help your site’s ranking and help Google to see a website’s reputation.
Dofollow and Nofollow Links – Which one give you more SEO benefit?
For many people, no follow links are considered as “useless” and not important. They helps your entire backlinks to look natural, while your visitors don’t really care whether a link in your page is do follow or no follow, unless they are commenters who want to have a backlink in this specific page.
I have personally noticed many webmasters still put “do follow” attribute on all of their links, though it’s recommended to filter which link should be do-followed and no-followed. One thing to keep in mind, although no follow backlinks are still important, do follow backlinks are giving you more SEO benefit to rank a page.